![]() ![]() “Our department is there at the genesis of the projects. “The layout phase is where the rubber hits the road: it’s like making short films month after month,” explains Franck. And he quickly discovered not only what layout is, but that it was something he loved doing. With that experience gained, Balson was especially well prepared for what would be his new position at Blur, where he and his colleagues have to wear many hats at once. I think it was a great thing to learn, especially when you come out of school and you have this idealized vision of the work that’s ahead of you.” You have to learn how to manage their expectations, as well as your own - knowing only 20% of your ideas might make it through the approval process, constant iterations, etc. “I worked on a lot of commercials, which was great in the sense that you have to deal with agencies on top of clients. “I started as a generalist at Cube, and over the span of a couple of years, evolved to the position of director,” he recalls. Prior to joining Blur, Balson attended Supinfocom in his native France, before working at Paris-based animation studio Cube Creative. After catching Balson’s extremely engaging presentation about that project at last year’s Style Frames design conference, we caught up with him to talk more about his work and find out exactly what “layout” is. But on my first day, they said, ‘We’re going to have you do a bit of layout first.’ I was like, ‘Wait, what? What’s that?'”įortunately, it turned out to be the perfect fit for the previously Paris-based artist, leading to a serious of impressive projects, ranging from video-game cinematics to national ad spots to his most high-profile work to date - the much-loved opening credits for Marvel’s smash success Deadpool movie, helmed by Blur Studio co-founder Tim Miller. “Basically, a mix of environment modeling, lighting, rendering, and compositing - because that’s what I used to do. “I originally came to Blur to do what we call ‘scene assembly,'” explains Balson. Figuring out what that meant was the first challenge. The director joined the LA-based Blur Studio a decade ago, where he works today as a Layout and Editorial Supervisor. ![]() ![]() In fact, it’s so unique, he wasn’t quite sure what it was when he started. Come join us on this journey at Balson has a pretty awesome and unique job. We need more game makers with a passion for science fiction and excellence to help us build the future. Beyond BioWare and Naughty Dog, we've added senior developers from Blizzard, 343 Industries, Sony Santa Monica, and id Software. We're also busy building the Archetype development team. Blur's passion for science fiction, as seen in Love, Death, and Robots on Netflix, along with their work on games like Star Wars: The Old Republic and Mass Effect, makes them the perfect partner in creating the worlds of our new IP. Their work spans feature films, including blockbusters like Deadpool and Terminator: Dark Fate, to hit video games, like Halo and Call of Duty. And we're thrilled to announce that Blur Studios has joined us on our journey.īlur Studios is an award-winning production company. We are hard at work building the future with a brand-new science fiction IP and video game. Archetype Entertainment is a team of passionate game industry veterans, founded by developers from BioWare and Naughty Dog. ![]()
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